PROFESSIONAL WEBSITE DESIGN AND DEVELOPMENT SINCE 1994
Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage.
On-site web analytics measure a visitor's journey once on your website. This includes its drivers and conversions; for example, which landing pages encourage people to make a purchase. On-site web analytics measures the performance of your website in a commercial context. This data is typically compared against key performance indicators for performance, and used to improve a web site or marketing campaign's audience response.
Many different vendors provide on-site web analytics software and services. There are two main technological approaches to collecting the data. The first method, logfile analysis, reads the logfiles in which the web server records all its transactions. The second method, page tagging, uses JavaScript on each page to notify a third-party server when a page is rendered by a web browser. Both collect data that can be processed to produce web traffic reports. In addition other data sources may also be added to augment the data. For example; e-mail response rates, direct mail campaign data, sales and lead information, user performance data such as click heat mapping, or other custom metrics as needed.
Analytics is the enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness. Powerful, flexible and easy-to-use features now let you see and analyze your traffic data in an entirely new way. With Analytics, you're more prepared to write better-targeted ads, strengthen your marketing initiatives and create higher converting websites.
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"Thank you for your great work on my web site!
I had someone else re-do my site previously and we no longer were found by the search engines because the developer used the wrong format. We paid a lot of money only to get a cessation in business.
With Ron's help, we now rank high with all the search engines and the business is now rolling in from Internet inquiries. In the two weeks the new site has been up, we have benefitted from over $4000 in new business from people who said they found us surfing the web.
I would highly recommend Ron to anyone who needs an expert professional web designer. The money spent was well worth the investment.
And, thank you for returning you telephone calls promptly and finishing the project on-time."
David Baron, Owner
Better Dog Training, Sacramento
Receive a FREE web-site and SEO (Search Engine Optimization) analysis. This includes a review of hit reports (website statics), Meta tags and site navigation. Suggestions regarding internet marketing and strategic options are included as part of this report.
Confluence Internet Services Inc.
8301 N. Bank Road
Roseburg, OR 97470
phone & fax: (541) 672-2288
ron@confluence-is.net
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