Voice Search
Amazon Alexa, Apple Siri, Google Assistant and Microsoft Cortana
Local voice search is rapidly growing in popularity … and every local business needs to optimize themselves so customers can find them
Why Optimize for Local Voice Search?
Voice search use continues to grow not only with the proliferation of smart speakers, but on phone, computers and other devices as well. And people use voice assistants not just for general questions and tasks, but also to find local businesses.
- 50% of people used voice search to find a local business over the past year.
- 74% of voice search users looked for a local business weekly.
- 46% of voice search users looked for a local business daily.
Bottom line, people are using voice assistants to look for local businesses. Does your business show up for these customers?
The most popular devices for voice search are smartphones, then desktops / laptops and tablets.
1. Understand the local voice search ecosystem.
People use a wide variety of devices and Google, Apple, Siri and Cortana have relatively equal voice search market share.
2. Understand the three types of local business voice search.
You can optimize a local business for discovery, brand and knowledge voice search queries.
3. Claim and optimize your Google My Business listing.
Google My Business powers all local business results in Google Assistant.
4. Claim and optimize your Apple Maps business listing.
On Apple Siri, local business search results are powered by Apple Maps Connect.
5. Claim and optimize your Bing Places business listing.
Bing Places powers local search results for Microsoft Cortana.
6. Claim and optimize your Yelp business listing.
Amazon Alexa gets local search results from Yelp. Yelp also provides photos and reviews for Apple Maps and Bing Places.
