PROFESSIONAL WEBSITE DESIGN AND DEVELOPMENT SINCE 1994
Market research is the systematic gathering, recording and analyzing of market information. It is easy for you to do, it is inexpensive and it is accurate. If you do your market research before you spend time and money on your web site or advertising you will improve your marketing R.O.I. (return on investment). --- Market to make money from lifetime customers.
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Have you bought advertising and it didn't work out? If you answered yes ... before you swear off advertising, you should learn why 80% of ads don't work and how to get the results you need from "Market Research for Your Business."
Advertising or building a web site before researching the market is like putting the cart before the horse. No smart business person throws money at something they know little about.
All successful marketers do market research first ... to learn exactly who their best target market is ... what they will respond to ... how they can be reached ... what they want to buy ... and much, much more! That is what makes them successful!
You will learn:
This information will show you how to create marketing that really works without "guesswork" and "Trial & Error."
Learn how to " Focus" in on your best target market with - Market Research Information.
Market research is testing your brochure, print ads, direct mail, web site, flyers and other media such as email. What is testing worth you, your business, and your sales?
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Your minimum R.O.I. should be 2 to 1 but your overall "target" R.O.I. is 10 to 1.
EXAMPLE* | R.O.I. | Ratio |
Ad Investment/Cost | ||
$1,200 | $2,400 | 2 - 1 |
$1,200 | $7,200 | 6 - 1 |
$1,200 | $12,000 | 10 - 1 |
*Do not include overhead in ROI. |
Your marketing research goals should be to learn more things about your market. (markets change so you should do market research every two years)
Are you offering the right products or services?
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Learn the keys to winning customers, not losing them to your competitors:
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What attracts new prospects to you?
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Are all people the same as you?
Market research when done often, is the proactive way of serving your customer better, build your business smarter and staying informed to be a better marketer:
No one
can tell you what "headline" works best on your web
site or ad unless you
do your market research.
"Ron Hilbert always surpasses expectations. From his high quality design work to instantaneous replies to our communication, from his timely willingness to share important new Internet search engine information to his friendly email signature "Have a Great Day", Ron is a knowledge and talent based professional who kindly and quickly takes on productions or problems and ideally creates solutions. Furthermore, the referral business we have sent to him feels exactly the same. A case in point follows:
We were contacted by an affiliate of ours who was desperately seeking help and advice. A national television show was going to air a story on his business. Our affiliate had a lousy website which was complicated by the fact that his hosting service was not willing to quickly nor easily release its hold. We suggested Ron, knowing that he would do everything in his power to help. Three days later our affiliate had a gorgeous website for the world to see and Ron had another ecstatic and satisfied customer.
I have been a customer of Ron Hilbert's for ten years. The success of my business is significantly tied to my long standing and rewarding relationship with Ron and Confluence Internet Services. I and so many others are infinitely impressed with him as a person and web designer. I feel you would do the Internet world a favor by selecting him as your "Most Dependable Web Designer" so that many, many others would get to know Confluence Internet Services and benefit from its first rate service."
Ken Streater
Destination Wilderness
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8301 N. Bank Road
Roseburg, OR 97470
phone & fax: (541) 672-2288
ron@confluence-is.net
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